Era graduated from Kanagawa University with a major in Law and consequently joined Unite Public Relations in 1986. In 1988, he joined PRAP Japan, one of the top five Japanese public relations firms. He worked there for 14 years until he established Arex in 2001. Era has worked for companies in almost every industry sector in Japan and China including chemicals, IT, food, finance, automobiles, fashion, and entertainment. He has taken a media training course for professional PR trainers at the Ketchum Communications Training Center in New York. Era has a wide experience as lecturer/trainer in various seminars for marketing communications, corporate PR, and crisis management.
His recent books include Crisis Communications of the Social Media Era (Keizai Koho Center edition, co-author), Public Relations Practice, Public Relations Introduction (Public Relations Society of Japan edition, co-author) and "The New Era of Public Relations: Corporate Communications enhance company value" (published by Doyukan, co-author). Other works include "The Power of Apology", "Public Relations Strategy That Supports Corporate Management", "Strategy and Practice for Public Relations Managers and Crisis Management Techniques for Businessmen".
Hirano joined Arex in 2002 and has since earned a reputation for providing practical advice that leads to actual solutions. He has engaged in corporate public relations, media training and crisis communications for both global and national companies, including material manufacturers, real estate, food, commercial facility and electric railway company. He became vice president and chief trainer at Arex in 2005 and a director in 2009. His expertise extends from identifying newsworthy material within clients' organizations to managing crisis communications to strategizing how to use social media as a communication platform. Prior to Arex, Hirano was a deputy business news editor for the Nikkei, where he covered various industries including automobile, steel, and energy, as well as fields concerning corporate governance, finance/accounting and derivative markets. From July 2006 to January 2009, he concurrently served as managing editor and chief editor of OhmyNews (Japanese edition). Hirano earned a B.A. in Economics from Waseda University, Tokyo, and an MBA from Haas School of Business, University of California at Berkeley.He is author of the book Narrative Method that Moves People ("Mono-gatari-ryoku de hito wo ugokase") and the article "Qs and As on how to handle media" for the monthly magazine Keizai Koho from April to September 2010.
With a 17-year experience at financial industry and financial information service consulting, Era, CMA, is an expert in Investor Relations. His expertise extends from building IR strategies through implementation of activities. Prior to joining Arex in 2004, he began his career in 1988 with then Yamaichi Securities as equity sales staff to individual and corporate investors. In 1991 he joined IR Japan, Inc., an independent investor relations consulting firm. His group spun off in 1997 to be Financial Media Inc., a part of Takara Printing Group, and in 2001 he was named a Executive Director of Consulting at Financial Media. Era earned a B.A. in Commercial Science from Keio University, Tokyo.
Yukiko Ochi has more than 10 years experience working in the public relations field. Ochi joined Arex in 2006. After working as Executive Officer and Account Director, she has been appointed as Managing Executive Officer and General Manager in Corporate Public Relations Consulting Department in 2019. She has served as an account leader in providing corporate and marketing communications for companies in various industries including manufacturing, finance and service. She is also engaged in public affairs and media relations. She has extensive relationships with the media including reporters and editors of national papers and magazines, and with financial circles. Before Arex, Ochi worked for six years at Matsushita Electronic Industrial Co., Ltd., now known as Panasonic Corporation, in the area of customer relations and sales promotion. Following this, she worked for a public relations firm where she was specialized in various product branding, cosmetics and beauty. She then subsequently joined Hatsuko Endo Group in 2001 where she was in charge of public relations for 5 years. Ochi holds a degree from the Department of Literature at the University of Sacred Heart, Women's School. She is also experienced in providing corporate training.
During his time at Sharp Corporation, Takenami worked in corporate sales, product planning and labor union, before joining Public Relations Unit in 1998. From 2012 to 2016, he served as Head of the Unit.He developed a strong background in corporate/ product/ technology PR both in Tokyo and Osaka, and built a network of contacts with various media, ranging from national papers, magazines, to industry papers.When the company was faced with a financial crisis, he exercised his skills on the front line by leading its PR initiatives.Joined Arex in April 2019. With his extensive knowledge and experience in the field, actively offers services in corporate crisis communications and conducts media training as trainer.He has been appointed as Executive Officer in April 2020. Graduated from Waseda University, School of Political Science and Economics.
Era graduated from Tokyo Gakugei University with a major in pedagogy and entered Esmod Japon in 1994. In 1995, she moved to France to study where she graduated from Esmod Paris in 1997. After returning to Japan in 1998, she debuted as a freelance fashion writer with her first column in Bunka Publishing Bureau's leading fashion magazine "SO-EN". Later, she continued her career as a freelance writer and in 2001, she participated in the establishment of Arex and became a Director. Currently, she actively writes for "VOGUE JAPAN"(web), "Marisol ONLINE". She has also done translation of the lyrics for various artistes including THE WATERBOYS, EMEL, TÉMÉ TAN, Disclosure.
After graduating from the University of the Sacred Heart's Department of Literature, Yamamoto joined Kodomo-no-shiro "National Children's Castle" where she was engaged in public relations activities for 25 years with focus on building relationships with the media. There, she was in charge of internal and external communications including event planning, unearthing ideas for PR, developing press releases, arranging and handling interviews with the media and creating organization's newsletters. She has also managed the public relations team which handled 1 million visitors to the facility and 100 interviews every year. After the facility closed in 2015, Yamamoto joined Arex as Senior Account Executive. After working as Account Supervisor, she has been appointed as Account Manager in 2019. She is currently engaged in corporate communications of a number of overseas companies, disorder awareness program of a pharmaceutical company, media events, public relations activity of consumer events and food company's marketing communications. She has a good reputation among customer companies in a wide range of industries. Earned a Master's degree in Career Design from Hosei University.
Hatayama joined Arex after he graduated from Waseda University's School of Law. He has been working at his present post since April 2019 and has accumulated experience in corporate communications in various fields, including a global financial company, an information and telecommunications company, and a major global tire manufacturer. Since 2007, he has experienced crisis communications training for a number of major Japanese companies, crisis management guideline preparation, and has handled a number of actual corporate scandals. In regard to crisis communications, he has handled fireproof fraud incident, medical instrument recall, professional negligence resulting in bodily injury case and harmful rumors. As a project leader, he delivers a wide range of media training services as a coordinator/ co-lecturer while taking a role of a reporter. He is a Public Relations Planner Accredited by PRSJ.
Murase started her career as a public relations professional at PRAP Japan, Inc., one of the largest public relations agencies in Japan. At PRAP Japan, she learned the basics of public relations as well as media relations. She was in charge of foreign food company and logistics companies supporting their marketing PR planning. After PRAP Japan, she worked for Sankei Shimbun Co., Ltd. There she managed their news portal website. In 2000, she co-founded a consulting firm, where she managed public relations activities including one for an HR consulting firm and she was engaged in various kinds of projects as well, including online shop management and book publication. In 2010, she joined Arex. After serving as Senior Account Executive, Account Supervisor and Account Manager, she has been working at her present post since 2020. Currently, she is in charge of providing corporate communications services for companies including U.S. based real estate investment management firm as well as crisis communications for foreign and Japanese financial institutions. She concurrently served as Director of Strategy Development Department. She graduated from Tsuda University in 1995, majoring in International and Cultural Studies. Public relations Planner Accredited by PRSJ.
After graduating from the Sophia University, Faculty of Law, Kitamura joined Kyoei Life Insurance Co., Ltd. (currently Gibralta Life Insurance Co., Ltd.), where he was engaged in business management and business planning department, and the public relations department as a general manager. He joined Arex in 2017. In addition to corporate crisis management PR consulting, he is responsible for corporate PR consulting for global companies and financial clients, with his extensive PR experience.
Yoshioka joined arex in 2003. After working as Senior Account Executive, Account Manager and Account Director, she has been appointed as Deputy General Manager in Corporate Communication Consulting Department in 2019. Yoshioka, once a finance professional, now works as a public relations consultant for her clients in various fields including financial institutions, international non-governmental organizations (NGOs), major HR firm, manufacturers, major pharmaceuticals and global real estate services firm. She also leads a team which provides services mainly to global companies. Prior to Arex, she worked at Yamaichi Securities and developed her skills and knowledge of equity business at the Tokyo Offices of Credit Suisse First Boston and finally with Lehman Brothers. With her extensive experience in securities trading and investment, her public relations clients in the financial industry know that they can rely on her for sound advice tailored to their needs. She graduated from Otsuma Women's University's Department of English in the Faculty of Language and Literature. Holds securities broker representative license.
After working for an international film festival and a television production/distribution enterprise, Tanaka joined Nomura Research Institute in 2000 where she was engaged in international projects for 6 years. In 2007, she joined a foundation where she was engaged in government-commissioned projects relating to cross-cultural communication and handled negotiations with overseas entities for 7 years. She joined Arex in 2014 and has provided public relations services for clients in overseas real estate services, aviation, as well as for an International NGO as Senior Account Executive. After working as Account Supervisor, she has been appointed as Account Manager in 2019, and is leading the account team mainly handling global companies. Earned a BA in Liberal Arts from International Christian University, and MA in Communication Studies from University of Iowa. Public relations Planner Accredited by PRSJ.
Yamano started her career as a public relations professional at PRAP Japan, Inc., one of the largest public relations agencies in Japan. At PRAP, she learned the basics of public relations and media relations, and took charge of event marketing PR for a global food company among others. She has lived in the United States for 5 years since 2007, and joined Arex in 2013. After working as Senior Account Executive, she has been appointed as Account Supervisor in 2017. Currently, she is in charge of corporate communications for a global chemical company. She also provides crisis communication consulting services for overseas wine & spirits company, major food company and Japanese financial institution. She graduated from Sophia University's Department of Luso-Brazilian Studies in the Faculty of Foreign Studies. Public relations Planner Accredited by PRSJ.
Nishida started working at Arex as an intern while studying at university, and then joined full-time in April 2013.He gained experience as Assistant Account Executive in corporate public relations for a global real estate services firm and multinational pharmaceutical companies. After serving as an Account Executive and Senior Account Executive, he was appointed as a team leader in Crisis Communication Consulting Department in 2019. He has served as an Account Supervisor since April 2020. He also has experience in crisis management, various crisis response training, and crisis management guideline preparation. He is in charge of advice on a wide range of crises such as non-profit funding problems of NPOs; illegal behavior of employees; data leak problems, etc., as well as negative reports on software vulnerabilities. Graduated from Meiji Gakuin University, Faculty of Letters, Department of English.
HYODO started her career as a reporter at Sankei Shimbun, a national newspaper. She covered police, judiciary, administration, medical care, economy among others in the Osaka Social Affairs Department, Wakayama Branch Office, and Hanshin Branch Office. Since joining Arex as Senior Account Executive in 2018, she has gained a reputation for her guidance based on her experience as a reporter in the Social Affairs Department, when offering mock press conferences to simulate crises and interview trainings for executives. In 2020, she was appointed as Team Leader of the Strategy Development Office. She graduated from the Department of Applied Biological Chemistry, Faculty of Agriculture, Miyazaki University.
After graduating from Keio University's Department of Mechanical Engineering, Kamata joined Tokyo Shibaura Electric Co., Ltd. (now Toshiba Corporation), where he set up an automatic design and drawing system for housing. He then joined Information Services International-Dentsu, Ltd. (ISID), where he worked as a systems engineer, as well as in sales, general affairs and human resources, and held posts as a board member of an affiliated company, executive officer and head of the secretarial section. His extensive business experience at ISID includes IPOs, setting up overseas offices, compliance and information security management. In 2008, he was transferred to SJI, where he worked as Chief Administrative Officer and Internal Audit Manager. In April 2016, he joined Arex as Account Director / Senior Consultant. As a head of the administration division, he is responsible for corporate planning, human resources, general affairs and internal communication. He is also in charge of crisis management, media training, liaising with the investors of listed companies in crisis situations and IR consulting. After working as Executive Officer, he has been appointed as Executive Advisor in 2021.
After working as Director of the Public Relations Department at Shin-Etsu Chemical Co., Ltd., Noguchi became the president of Human Create Inc. in 1998. He joined Arex as a Senior Consultant in 2004 and became a Director in 2006. He became Special Advisor in December 2009, and a part-time consultant since July 2011. Noguchi earned a B.A. in Law from Tokyo University.