Contents
01 Emergency Response/Public Relations Response Support
Our consultants, who have extensive experience and know-how in handling incidents, accidents, and scandals, form a specialized team when an emergency arises. We support our clients in formulating basic policies and communication strategies and responding to the media, customers, employees, and residents. If necessary, we can also provide direct on-site assistance. We also support the development of communication strategies to rebuild the company's image after the crisis.
service list
- Participation in response headquarters
- Planning of basic response policies and strategies
- Development of communication strategies for each stakeholder
- Assistance in drafting messages (releases, statements, Q&A)
- Support for media relations and inquiries
- Rehearsal for the press conference
- Support for holding emergency press conferences
- Production and posting of company announcements, establishment, and operation of call centers
- Post-announcement media coverage, internet and SNS monitoring, and tone analysis
- Planning of communication strategies to rebuild the company's image
etc.
02 Support for building a crisis management system
To prevent crises from occurring or to resolve them in their earliest stages, it is necessary for top executives, managers, and crisis managers to understand the risks in advance and to enhance their crisis awareness and crisis response capabilities at ordinary times. Arex supports creating a crisis management system that is resilient to emergencies by exchanging information daily with clients who have concluded advisory contracts with us.
service list
- Risk assessment (identification, analysis, and evaluation of risk factors)
- Support for building a crisis management system
- Support for formulating basic policies in crisis management public relations
- Support for formulating specific response measures in the event of a crisis
- Countermeasures against online rumors (monitoring)
- Sharing of crisis cases/issue management
etc.
03 Support for the formulation of crisis management manuals
We create "crisis management manuals" for each target audience, including all employees, the PR department, and the emergency response headquarters (crisis team). We will clarify the criteria for deciding whether or not to make an announcement outside the company and how to choose an announcement method, a list of key stakeholders, an internal contact network, and procedures for handling public relations in the event of an emergency, and prepare model forms for press releases, Q&A, and other information. Even if a crisis management manual has already been prepared, we will provide advice as needed and help improve the manual to make it more practical.
service list
- Support and advice on establishing a crisis management team
- Preparation of crisis management public relations guidelines, manuals, etc.
- Advice and updates to existing manuals
- Assistance in drafting messages (releases, statements, Q&A)
- Support for media relations and inquiries
- Creation of guideline cards for employees to carry at all times
etc.
04 Support for responding to rumors and online flame wars
Severe reputational damage is increasingly occurring at various companies due to corporate information dissemination via social networking services and inappropriate online comments and accusations by employees. We can provide consistent assistance from creating SNS policies and guidelines, training, and other preventive measures, to monitoring the Internet/SNS, to the actual occurrence of reputational damage and online flame wars.
service list
- Participation in response headquarters
- Planning of basic response policies and strategies
- Development of communication strategies for each stakeholder
- Assistance in drafting messages (releases, statements, Q&A)
- Support for media relations and inquiries
- Rehearsal for the press conference
etc.